#Wedoevents
Habitat For Humanity
On Giving Tuesday 2018, Nissan sponsored Habitat for Humanity for a charitable promotion with the property brothers and their special celebrity guests. In addition to supporting the cause along with Nissan, The MAC provided the creative assets and production support in Los Angeles, CA and Nashville, TN.
A Wrinkle in Time
On March 9, 2018, Nissan sponsored Walt Disney's premier of A Wrinkle in Time staring Oprah Winfrey, Reese Witherspoon, Mindy Kaling, Zac Galifianakis and Chris Pine in a star studded cast about discovering a new form of space travel. The sponsorship included VIP guest red carpet/movie premier access, product placement, Nissan Armada chauffeurs for a celebrity red carpet grand entrance and an after party event on the rooftop of The Hollywood Roosevelt. The MAC was responsible for the VIP guest experience at the Hotel including the booking the room block, transport, pre/afterparty event activities and entertainment/guest appearance fees.
HAN: A Star Wars Story
On May 10, 2018 Nissan sponsored Walt Disney's world premier "Solo: A Star Wars Story" featuring Emilia Clarke, Woody Harrelson, Alden Ehrenreich and directed by Ron Howard. The premier takes VIP Guests on a chartered jet from San Francisco, CA to Burbank, CA to the Hollywood Roosevelt. The 3-day event ends with a pre-party in the Historic Lobby of The Hollywood Roosevelt before moving on to the red carpet premier at the El Capitan in Hollywood, CA. Not to be outdone on the West Coast, Nissan invited VIP Guests to experience a day of fun and entertainment with an exclusive red carpet premier in New York at the historic SVA Theatre and pre-party private event at the Dream Hotel.
Mary Poppins
On November 9, 2018 Nissan sponsored the world premier of Walt Disney's remake to Mary Poppins starring Emily Blunt. The MAC created a fantasy experience that included VIP red carpet experience, product placement, celebrity guests and an after party event on the rooftop of the Hollywood Roosevelt.
Dia de los Muertos
A perfect celebration of life and loved ones at MOLAA's annual Dia de los Muertos Family Festival. The MAC team was hired to engage and entertain guests with the Nuevo Nissan Altima 2019 outfitted with a customized photo booth experience to share gifs and images across all social platforms. Families lined up in costumes and makeup to share their experience with Nissan and family/friends all over the world.
GT-R50 Reveal
On August 30 - 31, 2018, Nissan provided a unique opportunity for media and auto enthusiasts to experience the new 710 hp Nissan GT-R 50 by Italdesign. The MAC was honored to be the first agency in the US to work with Nissan on this project. The MAC secured the private location at the Four Seasons Westlake Village, roadmap and onsite venue support for this once in a lifetime experience.
Billboard Hot 100
On August 18-19, 2018 Nissan sponsored the Billboard Hot 100 Event at the Jones Beach Theatre in Long Island, NY. The MAC produced the activation for Nissan to showcase the launch of the all new Nissan Kicks. The production included graphic designers, props, vehicle fabrication, production crews, lighting/AV, techs, programmers, photo/videography, brand ambassadors, interactive displays and promotional merchandise. Our DJ's kept the party at the tent the entire event.
Christopher Robin World Premier
Nissan Sponsors the Christopher Robin World Premiere at Walt Disney Studios on Monday, July 30, 2018 in Burbank, Calif. The stars were out in force as the all new Nissan Kicks also made its debut and Disney rededicated their theater to be named after the famed Sherman Brothers. The MAC produced and activated Nissan's pop-up display to capture celebrities as they arrived on the red carpet.
Star Wars Celebration
On April 13, 2017 Nissan took center stage at the Star Wars Celebration in the Orange County Convention Center, Orlando, Florida. The MAC's fully immersive engagement involved building creative displays, AV , 360 VR experience, Product Specialists to answer consumer questions, Brand Ambassadors for Lead Generation (over 5,000 total leads) and promotional merchandise/giveaways. The MAC managed the entire activation including the union setup/strike, transport, logistics, permits, rigging, venue contracts, fire inspections, promotional merchandise, lead gen and event activations for 4 days.
Star Wars: The Last Jedi / Live Road to the Red Carpet
On December 14, 2017 Nissan fans took to Twitch to experience the all new Nissan LEAF and support or hinder influencers through a maze of challenges on their way to the Premier of Star Wars The Last Jedi 8. Let's just say there was profound support for both the Rebellion and the Resistance. The MAC locked in the LA Hangar and a production crew of 20+ including engineers, producers, techs, coordinators, make-up artists and muscle to livestream the event to the masses. The night never ended as our Twitch influencers and VIP Guests were invited for a special red carpet premier at the El Capitan and the Nissan Afterparty on the rooftop of the iconic Hollywood Roosevelt.
Rogue One: A Star Wars Movie Premier
On December 16, 2016 Nissan sponsored Walt Disney's Rogue One: A Star Wars Movie Premier featuring Facility Jones, Diego Luna, Forest Whitaker and directed by Gareth Edwards. The MAC managed a unique opportunity to support Nissan at the El Capitan in Los Angeles. Services included custom wrapping and undercarriage lighting of 25 Nissan Rogues, logistics and VIP transportation, VIP accommodations, professional photography/videography, permits and activation support. The MAC chauffeurs transported cast members and guests to the red carpet event.
Nissan Electrification
Nissan asked what if we could share some power with the people? The result was the 1st mobile 100% electric billboard at JFK Airport.
blake shelton tour
When Nissan sponsored Blake Shelton and his 2017 "Doing it to Country Songs" tour, they wanted an experienced agency to bring the Nissan Titan to the country music-loving masses throughout North America. Our team created the assets, activated the tour events, sweepstakes and delivered results for Nissan.